Title: Social Media Strategy for the Modern Day Scientist!

Trainers: Dr. Tamika Heiden & Dr. Melanie Barwick

Date: Thursday, March 30, 2017

Time: 9am – 2pm

 Location: PGCRL Auditorium

The Peter Gilgan Centre for Research and Learning
686 Bay Street
Toronto, Ontario M5G 0A4

This interactive workshop will cover:

  1. The importance of a good social media profile and how to perfect it.
  2. Social media etiquette and tips for building your social media following.
  3. How to use social media as a Knowledge Translation tool.
  4. The value of and the ways to use social media to build your professional profile.

Knowledge translation is a term used to describe the complex set of activities involved in advancing knowledge generated from research into effective changes in health policy or practice. There is increasing evidence which shows that social media is beneficial for Knowledge Translation in several ways. Firstly, studies have found that highly Tweeted peer-review publications are cited up to 20 times more. Secondly, social media provides a platform to broaden your audience, connect with decision makers, and engage stakeholders and other research users. Thirdly, you have control over your own message about your research findings and you can easily see who is accessing your work and how it is being used and shared. Additionally, there are increased benefits to crowdfunding campaigns, and academic promotion/recognition with a solid social media presence.

Want to join us for this workshop? Click here to register now, space is limited!

*Note: The workshop is complimentary for SickKids staff, students and volunteers. There is an $80 fee for external participants.

 Please share widely!